The Image of the gallery
We were asked to create the comprehensive branding of Tychy Gallery of Sport, i.e. a new department of the City Museum in Tychy. An important element of the work was to develop a visual system for the place, i.e. the gallery located in the stadium, as well as to create an identification that will be used in various types of advertising, promotional and information materials.
The basic symbols used in the creation of the TGS visual language were the modules resulting from the design of the sports displayers used to show the results. The modules were used to build signs in various sports fields in the exhibition space. The visual assumptions have been adapted to the needs, characteristics of the space and archival materials presented at the exhibition.
Design works carried out for Tyska Galeria Sportu allowed to develop a visual language, which was used not only for a permanent exhibition, but for various types of promotional materials. Thanks to the adopted assumptions, the institution’s identification and advertising creations were consistent and coherent.