Our task was to expand the existing visual key in a series of informational publications about the Warsaw Biennale activities, in such a way that they would form an integral part of the event’s visual identification.
Consistent in every way
Due to the client’s previous graphic identification, the obvious procedure was the use of the previously used typography and graphic grid. However, to ensure visual consistency, we had to take steps to systematize typographic layouts and sizing.
The added value
Our actions ensured visual design consistency in all of client’s activities. In addition, we have simplified the process of preparing content for printing further information materials for the client, thanks to which we have reduced the client’s costs in the implementation of subsequent projects.