“Na Zielonym” / On The Green
Identification for organization
“Na Zielonym” Foundation is an organization working to increase the accessibility of local communities to healthy, natural food from a reliable source. The Foundation organizes a number of activities, including educational workshops or social cuisine meetings. The organization needed a new visual identity.
Visual key for many activities
The assumption of our work was to create a system that will be constructed out of duplicated elements in various systems. Thus, each of the organization’s activities would have its own identification, which would also be consequent within the system. The signs’ shapes refer to the leaf and the symbol of the seed of life.
The System of Identification
A comprehensive visual identity project was created along with the new logo of the foundation. The system of markings was built of the same elements. The organization was offered consistent typography, style and arrangement of promotional and informational materials. The project has also been supplemented with visual key, according to which the promotional materials of the foundation are being created.