The System of Identification
An apartment sales office in Poznań asked us for a design project. The architectural design, as well as the name of the property – Kontrapunkt (Counterpoint) – referred to musical symbolism. The client’s intention was for the graphic design to take up the symbolism of music. The visual language was therefore to be developed based on a specific theme.
Logotype and Identification
As a result of our work, we have developed visual identification which delicately referred to musical symbolism, thanks to which it matched well with the name and appearance of the properties themselves. The logotype design combined musical inspirations with references to the space of the apartment.
Key visual, i.e. the main graphic element of the brand, was developed in the design process. It is a logotype designed as a room with a five-line staff passing through. The graphic element will be repeated in most brand advertising materials. Its simple and stylish form allows a number of possible applications.