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Biennale Warsaw

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Thoughtful branding

The Biennale Warsaw is an interdisciplinary cultural institution conducting artistic, research and scientific, educational and social activity. The institution’s activities combine the area of culture and art with the area of theory and science as well as social activism. The newly created institution needed a visual identification suited to the subject of its’ activities.

Functional Visual Key

It has become crucial to create a visual key that, on the one hand, visually diversifies the various activities of the institution, and on the other hand makes them recognizable within the common graphic language of the brand. We developed the idea of building its’ identification on the grid, which could be easily adapted to individual initiatives of the organisation.

A piece and the whole concept

Building on a grid has become an identification element in relation to the structure of the institution’s operation. The designed identification and visual communication has been implemented. The several-step, extensive activity included the creation of layouts, a set of materials accompanying performances, off- and online promotional materials, a set of gadgets and websites.

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