Avem Ignis Capital
Seriousness in identification
Ignis Avem Capital is an investment fund. The brand shapes its image based on values, among which stability, seriousness and trust are of particular importance. With the emergence of the fund’s assumptions, the need arose to create a visual identity appropriate for its activities, including a logo.
During the project work, reference was made to the name of the fund. Ignis Avem means phoenix, the mythical fire bird, which is a symbol of the eternal revival of life. When designing the identification, reference was made to the bird symbol and meaning fields associated with the values postulated by the client.
As a result of the design process, comprehensive graphic identification was created, including a logo referring to the name and to the values built by the brand, as well as a number of other image elements – including business cards, letterhead, presentation template and website.